The Broad, 221 S Grand Ave, Los Angeles, CA 90012, United States
  • Monday Closed
  • Tuesday 11:00 AM – 5:00 PM
  • Wednesday 11:00 AM – 5:00 PM
  • Thursday 11:00 AM – 8:00 PM
  • Friday 11:00 AM – 8:00 PM
  • Saturday 10:00 AM – 8:00 PM
  • Sunday 10:00 AM – 6:00 PM
(213) 232-6200
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The Broad (/broʊd/ US dict: brōd) is a contemporary art museum in Downtown Los Angeles. The museum is named for philanthropist Eli Broad, who financed the $140 million building which houses the Broad art collections. The museum offers free general admission to its permanent collection galleries. It opened on September 20, 2015.

Moments at The Broad

The Broad and the Infinity Mirror Exhibit

Me and Jean's first experience with The Broad a couple of months ago was slightly disappointing due to their convoluted system of having people reserve tickets to enter the museum and then a secondary reservation system once you're in to view Yayoi Kusama's Infinity Mirror Room exhibit. We had reserved tickets to enter the museum in the afternoon but the reservation to see the exhibit runs out around 11 AM. So, pro-tip for any people who want to see this exhibit, make sure you reserve tickets for 10 or 10:30 AM in the morning or you may not be able to see the Infinity Mirror exhibit.

For today, we had reservations for 10 AM, so we arrived at the museum at 9:30 AM. We parked in The Broad's parking structure, which was a flat $12 on the weekends. On the weekdays, you can validate the parking ticket to get a discounted rate. At 9:30 AM, there was already a long line for the standby line but maybe 20 or 30 people waiting to get into the 10 AM reserved time.

As soon as the doors opened, we made our way to the iPad on the left of the lobby of the museum to sign up for a time to view the Infinity Mirror Room. The sign up involves adding your name and a phone number so that the museum can text you when your turn is up. After signing up, the text said we would be notified within 40 minutes, but surprisingly, we received a text 10 minutes later to go to the exhibit.

Once at the exhibit, there was another 5-10 min. line to get into the exhibit itself. You can enter the exhibit with a maximum of two people and each visit is 45 seconds long. Once in though, I would say the exhibit was worth the hassle. Definitely a beautiful exhibit of LEDs and mirrors and invokes a similar feeling to when I'm on Space Mountain.